New Product Awards

The New Product Award program is a showcase of the new and innovative food and beverage products debuting each year at the Expo. Participating exhibitors with a new product or packaging concept are encouraged to participate in this exciting platform that will put a spotlight on “What’s New” at this year’s Expo, and be entered to win the 1st, 2nd or 3rd place trophy for the 2018 New Product Awards.

Judging for the New Product Awards will be conducted by members from the California Retail Advisory Panel and special guest, the Supermarket Guru, Phil Lempert, who will be tasked with tasting (when applicable) and evaluating every product entry using the following weighted criteria:

  • Taste 30%
  • Presentation & Packaging 25%
  • Marketability 25%
  • Innovation & Creativity 20%

Award Details

APPLICATION DEADLINE:
Friday, July 6, 2018 at 5 p.m.

PRODUCT JUDGING:
Wednesday, July 25, 2018 at 1 p.m.

COMPLETE CONTEST RULES

APPLY TODAY!

Congratulations to the 2017 Award Winners

Buyer’s Choice Award:
1st Place: Half Dome California Wheat
Tioga Sequoia Brewing Company

2nd Place: ENZO Fresno Chili Crush
ENZO Olive Oil Company

3rd Place: California Party Pack - Wine Trail Edition
Busseto Foods

People’s Choice Award:
Purple Yam Brioche
The Brioche Lady

2018 New Product Award Entries
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51FIFTY ENTERPRISES
51FIFTY Energy Drink - Passion Fruit Orange Guava
Everything we do, we do it with passion. That's why when we decided to develop a new flavor, the passion was our inspiration. 51FIFTY's Passion Fruit Orange Guava Energy Drink screams tropical, is high in vitamins and boosted with our famous blend of astragalus and maca root.
51FIFTY ENTERPRISES
51FIFTY Energy Drink - Passion Fruit Orange Guava
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AGAJANIAN VINEYARDS AND WINE COMPANY
Marmalade Wine Rose
Our Rosè is a bright and sweet Grenache Rosè with Muscat concentrate. The concentrate allows for a very bright, citrus nose that complements the raspberry and strawberry notes of the wine. The bright color is brilliant in any glass or wine cocktail, and is best served chilled. The wine grapes are grown locally in Madera county and is sure to satisfy any current Marmalade or Rosè drinker.
AGAJANIAN VINEYARDS AND WINE COMPANY
Marmalade Wine Rose
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AGATE SMART HONEY
Agate Smart Honey Ginger Turmeric Honey Bomb
Our product is one of a kind. Introducing honey in a healthier and tasteful way. By adding natures favorite organic herbs and ingredients such as ginger and turmeric, it gives our honey a unique and flavorful taste and texture. Honey that can be used in many different ways giving your drinks and food an unremarkable healthy taste and flavor.
AGATE SMART HONEY
Agate Smart Honey Ginger Turmeric Honey Bomb
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AMPERSAND ICE CREAM
Ampersand Honey Blueberry Ice Cream
A powerful flavor, beautifully balanced, featuring the best honey and blueberries the Central Valley has to offer.
AMPERSAND ICE CREAM
Ampersand Honey Blueberry Ice Cream
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BOBBY SALAZAR'S MEXICAN FOODS
Bobby Salazar's Salsa Roja - Hot!
The salsa Roja is a HOT Salsa that we have created in collaboration with the WBC champ Jose Ramirez. Jose claims this salsa is as close to his mother's salsa as it gets, without giving away the Family Recipe. A portion of each sale goes back to support Jose on his Journey.
BOBBY SALAZAR'S MEXICAN FOODS
Bobby Salazar's Salsa Roja - Hot!
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BURROUGHS FAMILY FARMS
Burroughs Family Farms Organic Whole Milk
Small batch, vat pasteurized organic milk from our 5th generation dairy. Old fashioned cream top!
BURROUGHS FAMILY FARMS
Burroughs Family Farms Organic Whole Milk
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CRU WINERY
CRU Winery Jose's Rose
2017 Jose's Rose is a Dry Rose wine. It is comprised of 66% Albarino, 24% Pinot Noir, and 10% Chardonnay. It has aromas of fresh strawberry, and flavors of strawberry, watermelon, with a bright pop of acidity.
CRU WINERY
CRU Winery Jose's Rose
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ENZO Olive Oil
ENZO'S TABLE Peach Jam
Sweet and flavorful estate-grown peaches from Ricchiuti Family Farms' orchards are the centerpiece of this delectable jam handcrafted in small batches by award-winning chefs at SQIRL.
ENZO Olive Oil
ENZO'S TABLE Peach Jam
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ENZO Olive Oil
ENZO'S TABLE Almond Butter
A lightly roasted almond butter, handcrafted in small batches with no added oil or salt.
ENZO Olive Oil
ENZO'S TABLE Almond Butter
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FIRESTONE WALKER BREWING COMPANY
Firestone Walker Brewing Company Nitro Merlin Milk Stout
Nitro Merlin Milk Stout is our traditional oatmeal stout transformed into a mind-blowing mouthful, brewed with lactose, a.k.a. milk sugar, creating a creamy, smooth stout and perfected by serving it via nitrogen gas.
FIRESTONE WALKER BREWING COMPANY
Firestone Walker Brewing Company Nitro Merlin Milk Stout
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FULL CIRCLE BREWING CO.
Full Circle Brewing Co. Juicy
An irresponsible amount of Mosaic, Citra, El Dorado, Amarillo and Centennial hops, notes of fruit and citrus with a smooth, drinkable bitterness, and a dry finish.
FULL CIRCLE BREWING CO.
Full Circle Brewing Co. Juicy
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HEART RIDGE FARMS
Heart Ridge Farms Whole Natural Raw Almonds
Raw, Gluten Free, Non GMO, Kosher and Non GMO verified Almond
HEART RIDGE FARMS
Heart Ridge Farms Whole Natural Raw Almonds
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LA TAPATIA TORTILLERIA, INC
Golden Sun Multigrain Berrytilla Wrap - Original
This delicious Multigrain Berrytilla Wrap is packed with all the benefits of whole grains and enhanced with the natural flavors of strawberries and blueberries. The exciting fusion of flavor is perfect for wrapping up your favorite spreads or fresh fillings. Go beyond your usual wrap and try the Multigrain Berrytilla!
LA TAPATIA TORTILLERIA, INC
Golden Sun Multigrain Berrytilla Wrap - Original
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LAKELAND DAIRIES
Lakeland Dairies Milk in a Stick
All natural liquid creamer in a stick that is made in Ireland on sustainable farms. This product is 10ML, the same as other shelf stable creamers, but, it has absolutely nothing added. it is strictly cream. A UHT treatment allows the product to be shelf stable for up to 6 months. It has a use by date on each stick as well as a very easy to open tear notch. The sticks take up less space than the competitors and thus use less packaging. the creamers are vegetarian and kosher.
LAKELAND DAIRIES
Lakeland Dairies Milk in a Stick
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LANNA COFFEE CO.
Lanna Coffee Co. Honey Cold Brew
A refreshing twist to traditional cold brew coffee, Lanna Coffee Co.’s new limited release Honey Cold Brew is sure to be your caffeinated summer beverage of choice. Infused with locally sourced honey from Bradshaw Honey Farms, this handcrafted cold brew beverage will add the right amount of sweetness to your summer. Try adding a splash of cream for delightful coffee experience that will satisfy your taste buds while also creating clean water in Thailand with every purchase. Available for a limited time at Lanna Coffee Co. and select retailers.
LANNA COFFEE CO.
Lanna Coffee Co. Honey Cold Brew
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MARY'S CHICKENS, TURKEYS, DUCKS
Mary's Organic Breaded Chicken Strips
Organic Breaded Chicken Strips, Air Chilled, Packed 20- 1 lb Units Per Case, Fully Cooked with Coconut Oil, No Fillers or Artificial Ingredrients. Frozen.
MARY'S CHICKENS, TURKEYS, DUCKS
Mary's Organic Breaded Chicken Strips
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MARY'S CHICKENS, TURKEYS, DUCKS
Mary's Organic Oven Roasted Sliced Turkey Breast
Mary's Organic Sliced Oven Roasted Turkey Breast packed in 12-6 oz Units Per Case. HPP Processed. Fully Cooked.
MARY'S CHICKENS, TURKEYS, DUCKS
Mary's Organic Oven Roasted Sliced Turkey Breast
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MUSTEAT, LLC
MUSTEAT, LLC Mint Brownie
Our brownies start with our signature gluten free flour mix, that has perfect ratio of whole grains and starches to give our products the texture of a gluten containing flour. The Mint Brownie is an irresistible dessert with refreshing mint and decadent chocolate. It is moist, chocolaty, perfectly sweet and is indeed a “MustEat”!
MUSTEAT, LLC
MUSTEAT, LLC Mint Brownie
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MUSTEAT, LLC
MUSTEAT, LLC Lemon Donuts
Like our brownies, our Lemon donuts start with signature gluten free flour mix made with Sorghum. It is an old-fashioned donut with a dash of nutmeg, and the sweetness of the glaze is balanced with fresh lemon juice and lemon zest. It’s a citrusy mouth-watering delight, and once you eat it, we are sure you will say “I MustEat more!”
MUSTEAT, LLC
MUSTEAT, LLC Lemon Donuts
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NATIONAL RAISIN COMPANY
Champion Dried Fruit Raisels Fiesta
This is not your sister’s quinceañera. Golden raisins disguised as a tangy pineapple, dressed in a lavish coat of Tajín-style chili powder. Our full serving of California-kissed fruit begins with all the best of sweet and savory. In a tantalizing twist, your taste buds are exposed to a new symphony of flavors. Suddenly, you’re overwhelmed by the spice and piquancy—and you realize, this isn’t just a snack. This is the taste of excitement. This is the taste of Raisels. This is what it means to savor the season. Welcome, to the fiesta.
NATIONAL RAISIN COMPANY
Champion Dried Fruit Raisels Fiesta
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NATIONAL RAISIN COMPANY
Champion Dried Fruit New Packaging Design
The new Champion packaging design combines authentic textures, whimsical typography, and artisan-like photography to create an experience that appeals to both the eye and the taste-buds. With its fresh linen background and vibrant color scheme, Champion Dried Fruit is positioned to reinvigorate the visual presence of any dried fruit section. Our lineup brings to life the natural colors and textures of each corresponding product, and subsequently customizes their packaging to foster a healthy, aesthetic contrast that immediately catches the attention of the consumers, and accentuates the features of the product they’re likely to value most.
NATIONAL RAISIN COMPANY
Champion Dried Fruit New Packaging Design
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NICHOLS FARMS
Nichols Farms Nic's Mix
Nic’s Mix® is a combination of Nichols Farms featured products, premium almonds, and pistachio kernels. Roasted and salted to perfection to offer you that delicious nutty flavor combination. The product was created in honor of the owners father, Graydon “Nic” and his favorite snack. With over 60 years of experience this three generation local farming family, Nichols Farms is bringing the best quality pistachios and almonds in one special bag.
NICHOLS FARMS
Nichols Farms Nic's Mix
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PANORAMA MEATS
Western Grassfed Beef Organic Grassfed Hotdogs
Made using our Organic, 100% grassfed and finished beef! Fully cooked, smoky and delicious - Non-GMO & More, Certified Organic, Global Animal Partnership Welfare Rated Step 4 and Gluten Free! All of our cattle are born and raised in the USA and 100% grassfed and finished!
PANORAMA MEATS
Western Grassfed Beef Organic Grassfed Hotdogs
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PRODUCERS DAIRY
Producers Sour Cream
Family owned Producers Dairy is famous for farm to table freshness, and our newly innovated sour cream is no different. With cultured cream as the ONE and ONLY ingredient, your baked potato won’t want to miss out on our 100% natural sour cream. Our Family Farms are an average 26 miles away so you and your nachos can enjoy the taste of our 100% natural sour cream at its freshest.
PRODUCERS DAIRY
Producers Sour Cream
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PRODUCERS DAIRY
Producers Strawberry Cheesecake Ice Cream
We love ice cream, we love cheesecake, and now there’s Producers Strawberry Cheesecake Ice Cream. With every bite your mouth is consumed with the taste of premium ingredients such as cheesecake pieces, graham crumbs, strawberry variegate, and Producers Cream. From our family to yours enjoy this premium ice cream coming just in time for your summer family picnic.
PRODUCERS DAIRY
Producers Strawberry Cheesecake Ice Cream
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RILEY'S BREWING CO.
Riley's Hard Lemonade
Crisp, zesty and refreshing, this is our take on everyone's favorite thirst quencher: lemonade. We've crafted our recipe with real lemons in a tribute to the iconic tradition of the American countryside lemonade stand but with an added kick.
RILEY'S BREWING CO.
Riley's Hard Lemonade
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ROSA BROTHERS MILK COMPANY
Rosa Brothers Milk Company Horchata
Our Horchata starts with freshly skimmed milk straight from our Rosa Brothers third-generation family dairy. We then blend in spicy cinnamon, wholesome rice starch and natural flavors. The end result is our own unique twist on a traditional rice beverage. This tasty treat packs quite a nutritional punch with vitamin A, vitamin D, calcium and protein in each serving. This handcrafted drink is then carefully packaged into our Rosa Brothers Milk Company quarts and single serving glass bottles. Try Horchata today and get ready for a refreshing taste fiesta!
ROSA BROTHERS MILK COMPANY
Rosa Brothers Milk Company Horchata
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ROYAL THAI GOURMET
Royal Thai Gourmet Yellow Curry Chicken w/ Rice
This creamy, sweet and rich stew like curry is great for all levels of Thai food consumers to enjoy! Chicken breast, potatoes, onions, carrots and the right combination of herbs and spice are all slowly cooked in coconut milk create hearty balanced meal.
ROYAL THAI GOURMET
Royal Thai Gourmet Yellow Curry Chicken w/ Rice
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SAINT FRANCIS HOMELESS PROJECT, INC.
Dog's Dig Em" all Natural Dog Treats - Double Peanut Butter Honey
All natural dog treats. These treats are made by the hands of Women in Recovery. This is a work and educational program in which we make these treats to teach job readiness skills and life skills. We have 101 retail locations that sell the treats and all proceeds received go back to help our community.
SAINT FRANCIS HOMELESS PROJECT, INC.
Dog's Dig Em" all Natural Dog Treats - Double Peanut Butter Honey
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SIERRA NEVADA BREWING CO.
Sierra Nevada Brewing Co. Hazy Little Thing IPA
Hazy Little Thing IPA is Sierra Nevada Brewing Co.'s new innovative beer for 2018, and is the #1 Beer in the Hazy IPA category. In addition to competing for the Fresno Food Expo New Product Award, it is also competing for the Top New Product for 2018 nationally.
SIERRA NEVADA BREWING CO.
Sierra Nevada Brewing Co. Hazy Little Thing IPA
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SIMONIAN FRUIT CO.
SIMCO Jelly Hot Pepper Jelly
Our Hot Pepper Jelly is a spicy blend of your favorite summer peppers and jalapenos. Hot Pepper Jelly is a yummy appetizer on crackers or cream cheese and is delicious on chicken, grilled steak or fish. Come see us at booth #34 and you won’t be disappointed!
SIMONIAN FRUIT CO.
SIMCO Jelly Hot Pepper Jelly
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TACO WORKS INC.
Taco Works 5 Pound Bulk Box
Taco Works original flavor 5 pound party bulk box. 6 individually sealed bags per box. Great for parties and special events. All gluten free and all natural. Product produced in San Luis Obispo.
TACO WORKS INC.
Taco Works 5 Pound Bulk Box
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THE BRIOCHE LADY
The Brioche Lady Pandan Coconut Brioche
The Brioche Lady presents Pandan Coconut Brioche. We take a traditional European French brioche that is rich in butter and eggs and introduced it to pandan coconut. Pandan is a tropical plant found in Asia with a distinctive flavor and aroma commonly found in desserts. Pandan is to Asia like vanilla is to the West. Pandan coconut brioche is essentially Europe meets Asia and cannot be found in either country in this combination. Now, you can enjoy it in the Central Valley. Bon appetit!
THE BRIOCHE LADY
The Brioche Lady Pandan Coconut Brioche
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THE NUTTY GOURMET
The Nutty Gourmet's Walnut Butter - Honey
The Nutty Gourmet carefully developed a line of delicious walnut butters. Walnuts are a Super-food that naturally contains Omega-3, antioxidants, protein, fiber and more. Our walnuts are grown for goodness and ground to greatness. ROASTED is for the purist who want the simple flavor of spreadable walnuts. SEA SALT enhances the savory roasted walnut flavor with just a touch of sea salt. HONEY is a fan favorite with a perfect balance of nutty sweetness. MAPLE CINNAMON balances two iconic breakfast flavors with only a few grams of added sugars. CHOCOLATE made with organic bittersweet dark chocolate providing sophisticated decadence.
THE NUTTY GOURMET
The Nutty Gourmet's Walnut Butter - Honey
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THE NUTTY GOURMET
The Nutty Gourmet's Flavored Walnuts - Habanero
The Nutty Gourmet has taken California Grown Walnuts and glazed them with natural ingredients including a Habanero spice mix that gives walnuts an addictive kick without burning your taste buds. Walnuts retain their nutrients like heart healthy Omega-3’s, antioxidants, fiber, protein, and more.
THE NUTTY GOURMET
The Nutty Gourmet's Flavored Walnuts - Habanero
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THE OSSO GOOD CO.
The Osso Good Co. Butternut Squash Paleo Soup
The Osso Good Co.’s new line of Bone Broth Soup’r Foods are rich, nutrient-dense soups crafted with a bone broth base that harness the powerful nutritional benefits of bone broth to deliver nourishing and comforting meals. The new Soup’r Foods are made with blends of different organic vegetables, including carrots, onions, garlic, and butternut squash. Whole30 Approved, Certified Paleo, gluten-free, dairy-free and made without added antibiotics, sugar or artificial flavors. Osso Good’s Bone Broth Soup’r Foods are comfort food at its best, whether you're at work, on the run, or on the couch.
THE OSSO GOOD CO.
The Osso Good Co. Butternut Squash Paleo Soup
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TIA FINA'S SALSA
Tia Fina's Salsa - Hot
Authentic fire roasted salsa with a beautiful texture. Salsa that will compliment any meal.
TIA FINA'S SALSA
Tia Fina's Salsa - Hot
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TIOGA-SEQUOIA BREWING CO.
Tioga-Sequoia Brewing Co. Zorro Especial Lager
Zorro Especial (Great Fox) is our tribute to our local professional soccer club, Fresno FC. The club gets its name from the San Joaquin Kit Fox, a species indigenous to the Central Valley of California, This premium lager is light and cunning like its namesake, with clean flavor and a soft, dry refreshing finish. Our lager is meant to put up a fight against our hot valley spring and summers, creating its own path to thrive in this local environment of massively consumed light beers. We are Foxes.
TIOGA-SEQUOIA BREWING CO.
Tioga-Sequoia Brewing Co. Zorro Especial Lager
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TRAINA FOODS
Traina Home Grown Sun Dried Plum BBQ Sauce
Gourmet made easy - whether you’re grilling, roasting, slow-cooking or simply like to dip our Sun Dried Plum BBQ Sauce offers a tart-sweet flavor balanced with a savory blend of tomatoes and herbs. It is a perfect marinade, basting sauce or condiment for beef, chicken, pork, fish, tofu and vegetable dishes.
TRAINA FOODS
Traina Home Grown Sun Dried Plum BBQ Sauce
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TRAINA FOODS
Traina Home Grown Fruitons - Seasoned Sun Dried Tomatoes
Traina Home Grown fruitons are a functional food and an artisanal food that boosts flavor and nutrients in all dishes helping consumers eat well and be well. Fruitons inspire a new wave of culinary possibilities—perfect for sprinkling on a variety of dishes, any time of the day. The savory variety features sun dried tomatoes, garlic and herbs that add another level of flavor to pasta and vegetable dishes, salads, sandwiches and main dishes like chili, poultry or pork. fruitons are the perfect, plant-forward way to add more fruit to your life!
TRAINA FOODS
Traina Home Grown Fruitons - Seasoned Sun Dried Tomatoes
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VACAVILLE FRUIT COMPANY
Vacaville Fruit Company California Plums & Pluots
Vacaville Fruit Company's same great dried fruit quality and flavor in an all new resealable snack size pouch. These Sun Dried Angelino Plums & Pluots (blend of plum & apricot) have a perfect sweet & tangy flavor that make this nutritious snack so easy to enjoy!
VACAVILLE FRUIT COMPANY
Vacaville Fruit Company California Plums & Pluots
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VACAVILLE FRUIT COMPANY
Vacaville Fruit Company California Peaches
Vacaville Fruit Company's same great dried fruit quality and flavor in an all new resealable snack size pouch. All Natural dried California grown Peaches with all the flavor but no preservatives. Naturally sweet with no sugar added. They taste like a fresh peach, picked at its peak ripeness. Peaches are a Good source of Vitamin A, Iron, and Fiber. Fat Free and Gluten Free, the perfect on the Go snack packed with essential Vitamins and Minerals.
VACAVILLE FRUIT COMPANY
Vacaville Fruit Company California Peaches
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VALLEY FIG GROWERS
Figamajigs - Chocolate
Bite size morsels of sweet, chewy California Mission Figs drenched in premium, rich dark chocolate. Figs plus chocolate—it doesn’t get any better! Nestled in a 10-ounce clear cello bag, Figamajigs make the perfect feel-good afternoon snack, sweet treat to tuck in a lunch bag, and gift basket or party favor.
VALLEY FIG GROWERS
Figamajigs - Chocolate
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WELLNUT FARMS, LLC
Wellnut Farms Walnut Butters
Four generations of farmers, two families and lots of walnuts! Fifty years ago, our grandparents planted their first walnut trees in sunny, bountiful Northern California. Five decades later, we are still passionate about all things walnuts. Walnuts are nutritious little nuts and contain vitamins and minerals. But unlike other nuts, walnuts are also a good source of plant-based ALA omega-3 fatty acid, which has health supporting benefits. You can only imagine our delight when we discovered our two favorite things coming together-walnuts and indulgence. We have three flavors: original, salted caramel and maple
WELLNUT FARMS, LLC
Wellnut Farms Walnut Butters
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WILD GAME JERKY
Buffalo Bob's Pheasant Stick
Our Pheasant Sticks are the newest addition to our lineup this year. Our farm-raised, USDA inspected Pheasant and Beef is made from prime cuts of meat that has been ground, blended with seasonings and formed into a round stick. Then slow smoked to perfection for as long as 7 hours to draw out the subtle, yet unique flavors of selected hardwoods. To ensure freshness, all products are individually vacuum sealed. Try Something Wild with our Pheasant Stick as a healthier choice.
WILD GAME JERKY
Buffalo Bob's Pheasant Stick
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